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DITP invites brands for ready-to-eat Thai food products to apply for Thai SELECT Symbol 2022 to promote Thai exports
Post on Nov 15, 2021
The Department of International Trade Promotion (DITP) has encouraged entrepreneurs of ready-to-eat and ready-to-cook Thai food products to apply for the Thai SELECT Symbol for the year 2022 to upscale Thai exports, create added value, and strengthen their products to compete in the global market. The application is open from now until January 26, 2022, on the department's and Thai SELECT website.
DITP Postpones Thai SELECT Contest to 2022
Post on Sep 20, 2021
The Department of International Trade Promotion (DITP) has decided to postpone the Thai SELECT Contest in the category of Thai Ready-to-Eat Products to March 2022 due to the ongoing Covid-19 pandemic. More information about the contest application will be announced on the official website in the next phase.
Thai SELECT Italy goes Digital !
Post on Sep 06, 2021
From July to September 2020 the COVID-19 still continued in Western Europe. Thai Trade Center in Milan, Italy seized this opportunity to conduct a public relations campaign to promote marketing, positive image of Thai food products and 8 Thai SELECT restaurants as well as Thai SELECT logo -- receiving an overwhelming welcome from online channels and activities.
Food Safety Certification for Thai SELECT restaurants
Post on Sep 06, 2021
In 2020 when COVID-19 was of concern, Canada put an emphasis on food safety by posting a regulation that every restaurant operator be trained and certified before one could run his business in the country. Thai Trade Center in Vancouver, Canada saw this as an opportunity to create confidence for Thai SELECT restaurants among the Canadians and thus conducted a 'Food Safety Training' project to enhance potentiality of Thai entrepreneurs so that they can operate their restaurants there.
Thai SELECT South Korea Goes Digital
Post on Sep 06, 2021
During April - July 2020 while Covid-19 was in a state of concern in South Korea, Thai Trade office in Seoul organised two digital campaigns to promote Thai SELECT logo and Thai SELECT restaurants. For the first campaign, 10 online videos introducing 10 Thai SELECT restaurants were created. In doing so, Thai character "Shewsheep" was introduced to Korean audience and the campaigns have created over 300,000 views for video contents.
Thai SELECT Hong Kong goes Digital !
Post on Aug 16, 2021
During the time of May to August 2020, COVID-19 was still of concern in Hong Kong. Thai Trade Center in Hong Kong saw this period as an opportunity to promote marketing, positive image and restaurants of Thai SELECT, according to the 'Thai Kitchen of the World' strategy via online channels. This received a very warm welcome from 10 Thai SELECT restaurants, mobile applications, social and outdoor media as well as Hong Kong consumers.
Thai SELECT Canada Goes Digital
Post on Jun 28, 2021
Thai SELECT Canada Goes DigitalDuring March - September 2020 while Covid-19 was in a state of concern in Canada, Thai Trade office in Vancouver organised digital campaigns to promote Thai SELECT logo and Thai SELECT restaurants by collaborating with Chef Pailin or Khun Pailin Chongchitnant, creating over 150,000 views for video contents and reaching 50,000 target audience.
DITP steps forward to promote ready-to-eat Thai food products globally
Post on Jun 08, 2021
The Department of International Trade Promotion steps forward to promote ready-to-eat Thai food products in the overseas markets, tapping into the growing popularity of the ready-to-eat food boosted by the new normal lifestyle amid the Covid-19 pandemic. The DITP continues to promote the Thai SELECT Symbol to enhance the standard of Thai food products and sustainable value-added creation.