Thai SELECT Canada Goes Digital

Monday, June 28, 2021



Thai SELECT Canada Goes Digital During March - September 2020 while Covid-19 was in a state of concern in Canada, Thai Trade office in Vancouver organised digital campaigns to promote Thai SELECT logo and Thai SELECT restaurants by collaborating with Chef Pailin or Khun Pailin Chongchitnant, creating over 150,000 views for video contents and reaching 50,000 target audience.

Chef Pailin Chongchitnant or Chef Pai is the author of the cookbook 'Hot Thai Kitchen', co-host of TV series 'One World Kitchen' on Gusto TV, content creator of YouTube channel 'Pailin's Kitchen' and Hot-Thai-Kitchen.com. Khun Pai grew up in the southern region of Thailand where she spent most of her time in the kitchen. She later travelled to Canada to study nutritional sciences at the University of British Columbia. She then was trained to be a professional chef at Le Cordon Bleu in San Francisco.

Chef Pailin has created 2 videos entitled ""Epic Thai Taco Recipe - Western Supermarket Challenge"" which recommends how to find quality Thai products in local supermarkets for home cooking and ""Thai Restaurant Behind The Scenes"" which introduces two Thai SELECT restaurants in Vancouver.


Besides distributing the contents through her online channels, Chef Pailin also wrote an article ""4 Essential Steps to Ordering Thai Takeout Like A Local"" to be published on DailyHive.com, Canada's famous lifestyle website with over 2 million online followers.

These contents help promote Thai SELECT products and the audience can easily follow Chef Pailin's advice by purchasing Thai quality products from a supermarket near them to cook at home. Please stay tuned for more Thai SELECT updates from other countries!