From July to September 2020 the COVID-19 still continued in Western Europe. Thai Trade Center in Milan, Italy seized this opportunity to conduct a public relations campaign to promote marketing, positive image of Thai food products and 8 Thai SELECT restaurants as well as Thai SELECT logo -- receiving an overwhelming welcome from online channels and activities.
The online media had 438,000 viewers from Instagram Stories, Instagram Posts and Facebook. Besides, articles are distributed on food-related www.athaipianist.com website and on 10 Influencers' channels.
The demonstration of Thai SELECT food by 2 Thai SELECT restaurants -- Baijarong Restaurant and Thai Firenze Restaurant -- made an impression on Italian consumers. Lots of people would like to participate in the events at the 2 restaurants; however, according to a 1.5-metre physical distancing measure, each restaurant could host just approximately 20 attendees. There were 40 participants altogether. Thai Chokdee restaurant obtained the most positive feedback from the public relations – resulting in many more customers.
This public relation was quite successful -- creating awareness and trial of Thai SELECT food at Thai SELECT restaurants and via food delivery service. Some Italian consumers also started to cook Thai food after these activities.