Thai SELECT Restaurants in Vienna serve Khao Hom Mali Thung Kula Rong Hai the first time in the world

Tuesday, August 30, 2022
Thai Trade Center Vienna (DITP) rolls out the red carpet for the "King of Rice" on his arrival in Austria. The world-famous Thai "Hom Mail Rice" from Thung Kula Rong Hai region comes to “THAI SELECT RESTAURANTS” in Vienna.

Thais say “without good rice, without gusto”. Of course, They usually refer to the Thai Hom Mali Rice. That is why we can expect Thai Hom Mali Rice at Thai SELECT restaurants, which have been awarded by the government of Thailand for their authentic Thai food. Internationally, Thai Hom Mali Rice has won the World's Best Rice Award seven out of thirteen times. It is known that the best Hom Mali Rice comes from Thung Kula Rong Hai region. The rice from this region is the first product from Thailand that is registered the geographical indication (GI) in the European Union under the name “Khao Hom Mali Thung Kula Rong Hai”. Now this high-quality grain with the GI (EU) mark is available in Austria and the world for the first time.

The campaign initiated by the Department of International Trade Promotion, Royal Thai Government, is intended to draw attention to the special features and excellent quality of authentic Thai food products. The Thai SELECT seal of approval distinguishes such products, as do restaurants. Thai Hom Mali rice can now be found in dishes from Viennese THAI SELECT restaurants and is available in supermarkets.


Thai Trade Center Vienna
Kopalgasse 47, 1110 Vienna, Austria
Tel.: +43 1 7485020