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Thai SELECT Promotional Campaign in USA
Post on May 05, 2021
Overseas DITP Offices : USA Thai Trade offices in the USA - New York, Los Angeles, Chicago, and Miami - collaborated to organise numerous digital campaigns to promote Thai SELECT logo and Thai SELECT restaurants, creating a total of 19.2 impressions and reaching 3.2 target audience. During March - September 2020 while Covid-19 was in a state of concern, 4 Thai Trade offices initiated 14 digital campaigns to build more awareness and drive more businesses to Thai SELECT restaurants when dining-in was a challenging option for consumers.
Thai SELECT Goes Digital in Taiwan
Post on Apr 19, 2021
In 2019, the total value of food business in Taiwan was worth 669,500 million TWD, an enormous business opportunity. Considering 5% of this fell into food delivery category, there was a great potential to grow. Later in 2020 when Covid-19 global pandemic occurred, consumer behaviours changed tremendously. They preferred ordering food to their home. Thai SELECT restaurants in Taiwan therefore had to adapt to survive.
Thai SELECT Campaign in UK
Post on Mar 30, 2021
Amidst the Covid-19 global pandemic situation, Thai trade offices in different regions worldwide have adapted on how to conduct Thai SELECT events and activities. Digital media has played an important role in promoting Thai SELECT image and the certified Thai restaurants through several marketing campaigns.
Thai SELECT Promotion Activities in Australia
Post on Mar 10, 2021
With continuous popularity of Thai food in Australia, DITP office in Sydney has created campaigns to promote Thai SELECT brand and Thai restaurants to a wider group in Australian market.
Thai SELECT Restaurants on Yukmakan Website
Post on Feb 25, 2021
Yukmakan, an Indonesian online platform specialized in food contents with almost 40,000 members, has collaborated with Thai Trade Office in Jakarta providing Thai SELECT restaurants information to Indonesian consumers. Articles and videos promoting Thai food have been published on Yukmakan website
Review of giving the Thai SELECT logo to ready-made Thai food products for the year 2020
Post on Oct 16, 2020
The Department of International Trade Promotion has conducted a review of the Thai SELECT logo for the Thai instant food products for the year 2020 between 30 – 31 July 2020, chaired by Mr. Vidthakorn Maneenet, Deputy Director-General of the Department of International Trade Promotion. together with the review committee to consider giving the Thai SELECT badge consists of the department's executives and experts from related agencies such as the Federation of Thai Industries Thai Freeze Association ready food manufacturers association Department of Agriculture, Food Institute, with companies interested in submitting applications for 33 companies, 312 products.
Thai SELECT Products 2/2016 English
Post on Sep 18, 2018
Cooking Demonstration at Thai SELECT Pavilion Date : 26 May 2016 Demonstrator Chef from Siam Agro - Food Industry Public Company Limited Thai Dishes Spicy Shrimp Fried Rice with Green Chili Sauce Thai SELECT Products on the Demonstration (1) WORLDFOODS - Thai Basil Chili "Pad Ki Maoโ€ Stir-fry Sauce (2) WORLDFOODS - Thai Hot Green Chili Dipping/ Stir-fry Sauce
Thai SELECT Application Launch
Post on Sep 18, 2018
The Department of International Trade Promotion, Ministry of Commerce, launched a new digital tool so-called ‘Thai SELECT Application’ that facilitates Thai cuisine lovers in overseas to quickly locate and access to authentic Thai food restaurants at their fingertips. Key features of the application include customer’s review, restaurant ratings, and information about Thai food ingredients